If “desire” and “fantasy” are the ABSOLUT standard, then why not this?

This is one of the comments posted in response to the insane ABSOLUT company’s postmodern explanation of their Reconquista ad:

Okay, as a white American I think this country was more ideal back before we opened the floodgates to non-Europeans in the 1960’s and this country went from being 90% white to being about half white.

So can I get an ad catering to my “white sensibilities” saying, “In an Absolut world…” and showing a country populated by nothing but blonde-haired, blue eyed, happy white children? It can have a token African-American if you insist, setting the table or something. This ad doesn’t have to advocate any particular immigration policy, or lend support to anti-minority sentiment. It would just hearken to a time that I, as a white American, felt was more ideal.

I’m waiting for my ad!

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Stephen T. writes:

The commenter wrote: “So can I get an ad catering to my “white sensibilities” saying, “In an Absolut world … ” and showing a country populated by nothing but blonde-haired, blue eyed, happy white children?”

Absolut knows their national markets and would not be foolish enough to run the counterpart ad in the U.S. The ad they ran in Mexico only was intentionally crafted to push buttons in the Mexican mentality. Territory … turf … conquest … the bold, manhood-asserting breachment of borders. These are the concepts guaranteed to make mestizo Mexicans—specifically and peculiarly, over ANY other culture in the Western hemi—fork over the dinero to buy a bottle of vodka.

Particularly if they’ve already had a few drinks to begin with.

I haven’t seen a photo of the people in the ad agency in Mexico City hired by Absolut to create that campaign. But I’m betting that they have facial features that would appear more at home on a boulevard in southern Europe than on an Aztec mural. Euro-mexicans are very canny about manipulating the mass population of their indo-Mexican peasant countrymen (while at the same time assiduously avoiding exposure to them in society, schools, etc.) They’ve been doing it for hundreds of years, and it’s apparently not all that hard.

Grandiose dreams of re-drawing maps and claiming ground with great bravado are a classically and singularly mestizo Mexican thing which occupies/distracts them to the exclusion of ever doing much to organize and improve the quality of life in their own country.

Posted by Lawrence Auster at April 05, 2008 11:56 AM | Send